تأثير خبرات الموارد البشرية على رأس المال الزبائني

رجب, رشا احمد; محمود, احمد عبد; حسين, حسين وليد

doi:10.34009/aujeas.2024.187633

	تأثير خبرات الموارد البشرية على رأس المال الزبائني
مجلة جامعة الانبار للعلوم الاقتصادیة والاداریة
Article 4, Volume 16, Issue 2, August 2024, Pages 47-62 PDF (389.82 K)
Document Type: بحث
DOI: 10.34009/aujeas.2024.187633
Authors
رشا احمد رجب; احمد عبد محمود; حسين وليد حسين
وزارة التعليم العالي والبحث العلمي
Abstract
The main idea of this research is to discover the relationship between human resources expertise and customer capital within Almustashar Islamic Bank. Human resources expertise was measured in three dimensions - knowledge, information, ideas - while customer capital was measured in four dimensions - customer value, customer satisfaction, market share, and marketing capabilities. The problem statement indicated the management's apparent inadequacy in the private bank in managing the relationship between these variables and employing them to enhance its own competitive performance. Therefore, the significance of research is highlighted in proposing a number of solutions that contribute to addressing the problem and strengthening the mechanism for dealing with these variables. In order to complement the theoretical and analytical aspects of research, the analytical descriptive approach was adopted, focusing on the study of the phenomenon in all its aspects. The two researchers relied on the questionnaire as a key instrument in collecting research data prepared on the basis of a number of global indexes and distributed it to a sample of 61 Almustashar Islamic Bank employees. After processing the data using a set of statistical methods available in the ready-made program spss-v23, these methods produced a number of results that confirmed the validity of the hypotheses and sub- of the research. After discussing and interpreting the results, a set of results were drawn, and accordingly, it was recommended that the successive developments should be followed up by the management of the bank in question in the field of human resource expertise and customer capital, and the use of them in the implementation of its activities and tasks.
Keywords
expertise; human resources; customer capital; banks

References

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