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Blue Ocean Philosophy and its Role in Achieving Competitive Superiority : A study of the Opinions of Some Workers in Zain Telecommunication Company | ||
| journal of kerbala university | ||
| Article 1, Volume 6, Issue 1, 2010, Pages 52-68 PDF (0 K) | ||
| Abstract | ||
| The study deals with a very important subject focusing on identifying the role of blue ocean philosophy in achieving the competitive superiority due to the scarcity of the studies in management , in general , and in marketing , in specific , that dealt with the reality and nature of this concept . The study aims at shedding the light on what the blue philosophy is , showing its role in achieving the competitive superiority by requesting the opinions of a sample of workers in Zain telecommunication company by way of a questionnaire containing 30 items . This questionnaire is used as a main tool for collecting date from the sample . The results are analyzed by using the main and standard deviation in addition to " F and T " tests and the factor R2 . The study concludes that is a relation and effect between the blue ocean philosophy and competitive superiority on which recommendations are presented accordingly . | ||
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