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Media language in Nigeria and Africa: a unique blend of culture, context, and connection | ||
| Al-Noor Journal for Digital Media Studies | ||
| Article 10, Volume 2, Issue 1, April 2025, Pages 142-150 PDF (324.9 K) | ||
| Document Type: Original Article | ||
| DOI: 10.69513/jndm.v2.i1.a10 | ||
| Authors | ||
| Oke Boluwatife Daniel; Adetunbowale Babalola | ||
| Master Student, Peoples’ Friendship University of Russia named after Patrice Lumumba, RUDN University, Miklukho-Maklaya str., 6, Moscow, 117198, Russia | ||
| Abstract | ||
| This article provides a linguistic analysis of the media landscape in Africa, with a specific focus on Nigeria, a West African nation. The primary objective of the study is to explore the linguistic dynamics of Africa, a continent characterized by remarkable linguistic diversity, encompassing numerous languages and dialects. The research further investigates how this multilingual context shapes the functioning of African media,for which language serves as a fundamental operational tool. By drawing on examples from prominent media organizations, such as Nigeria's Wazobia FM, the study highlights key media practices across the continent. Additionally, it examines the role of Pidgin English in media operations and its reception among audiences.The analysis extends to extralinguistic factors, including nonverbal communication and digital language, assessing their influence on media practices in Africa. The study also considers the impact of international media entities, such as the British Broadcasting Corporation (BBC), on African media frameworks. In its conclusion, the article offers insights into the challenges facing the future of African media from a linguistic perspective and proposes recommendations to address the issues identified. Through this comprehensive exploration, the research aims to contribute to a deeper understanding of the interplay between language, media, and society in the African context. | ||
| Keywords | ||
| media; language; Nigeria; Africa; multilingual; linguistics | ||
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