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Leveraging Digital Content to Achieve Sustainable Competitive Advantage Insights from Social Media Marketing | ||
| Journal of Digital Innovation in Financial and Administrative Studies (JDIFAS) | ||
| Article 5, Volume 1, Issue 0, July 2025, Pages 29-33 PDF (350.25 K) | ||
| Document Type: Original Article | ||
| DOI: 10.69513/jdifas.v1.i0.a5 | ||
| Authors | ||
| Manaf Basil Raewf* 1; HADJ AISSA SID AHMED2 | ||
| 1Accounting Department, Cihan University-Erbil, Kurdistan Region, Iraq | ||
| 2Blida2 University – Algeria | ||
| Abstract | ||
| This research aims to explore the role of digital content via social media in enhancing customer relationships and achieving a sustainable competitive advantage for organizations. In light of the rapid changes in the digital environment, digital content has become an important strategic tool for building corporate identity, increasing customer engagement, and enhancing loyalty and trust. The study relied on a quantitative approach using a questionnaire to collect data from a random sample of social media users. The data was analyzed using Smart PLS 4. The results revealed a statistically significant positive relationship between the quality of digital content and the effectiveness of social media marketing. It also demonstrated that digital interaction significantly contributes to enhancing customer loyalty and trust in the organization. The results also confirmed that innovation and credibility in digital content contribute to achieving a competitive advantage that is difficult to imitate, supporting the sustainability of an organization's superiority in a competitive business environment. The research recommends that organizations adopt effective digital content strategies based on quality, interactivity, and credibility as pivotal tools for strengthening customer relationships and achieving sustainable excellence in the digital marketplace. Received: 29/5/2025 Revised: 20/6/2025 Accepted: 3/7/2025 | ||
| Keywords | ||
| Digital Content; Social Media Marketing; Customer Relationship; Sustainable Competitive Advantage | ||
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