- All Journals
- Al-Qadisiyah University
- Basrah University
- Kirkuk University
- Mosul University
- The Iraqi Borad for Medical Specialization
- University of Anbar
- University of Technology
- Al Mustafa University
- Al-Zahraa University for Women
- Alnoor University
- Kunooz University
- Misan University
- Ninevah University
- Tikrit University
- University of Al-Hamdaniya
- University of Kerbala
The Logistics of Digital Marketing | ||
| Journal of Digital Innovation in Financial and Administrative Studies (JDIFAS) | ||
| Article 6, Volume 1, Issue 0, July 2025, Pages 34-39 PDF (339.92 K) | ||
| Document Type: Original Article | ||
| DOI: 10.69513/jdifas.v1.i0.a6 | ||
| Author | ||
| Hassan Othman Mohammad* | ||
| Department of Accounting Techniques, College of Administrative Technologies, Alnoor University, Mosul, 41012, Iraq | ||
| Abstract | ||
| Logistics represents the handling of goods or products through storage, packaging, and transportation until they reach the customer. Logistics, or physical transportation, is linked to marketing, as both activities focus on the product and its delivery to the customer. In this research, we focus on the extent to which marketing logistics differs in practical reality from virtual reality or digital marketing of products and goods, and what distinguishes digital marketing logistics is that the goods are not felt by the customer when he recognizes and requests them, but rather their properties are recognized when the goods arrive to him and he examines, measures, and matches the specifications between what is displayed on the digital site and reality. After that, the price is paid. This process differs from traditional marketing, as the customer learns about the product directly, verifies the specifications and measurements, and pays the price. Digital payment methods differ from traditional payment methods. This research will present a model of digital marketing operations and logistics. | ||
| Keywords | ||
| E; logistics Online Product Delivery Digital Consumer Behavior E; commerce Business Models | ||
|
Supplementary Files
|
||
|
Statistics Article View: 415 PDF Download: 125 |
||
