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Analysis of the Strategic Performance Reality of the Union Food Industries Company in Babil Governorate | ||
| Journal of Digital Innovation in Financial and Administrative Studies (JDIFAS) | ||
| Volume 2, Issue 1, January 2026, Pages 1-12 PDF (499.42 K) | ||
| Document Type: Original Article | ||
| DOI: 10.69513/jdifas.v2.i1.a1 | ||
| Authors | ||
| Haider Adel Fahem* ; Maan Waad Allah Jar Allah Al-Maadhedee | ||
| Department of Business Administration /College of Administration and Economics /University of Mosul, Mosul, 41012, Iraq | ||
| Abstract | ||
| This study aims to evaluate and analyze the strategic performance of the Union Food Industries Company in Babil Governorate, through its main dimensions: customers, internal operations, and learning and growth. Using a descriptive analytical approach, the study relied on a questionnaire distributed to a sample of 197 managers from various departments and divisions. The results showed that the company's overall strategic performance was strongly evaluated by managers, with an average approval rate of 80.73%. This indicates a high level of awareness and appreciation of strategic performance within the company. | ||
| Keywords | ||
| Strategic performance; Customers; Internal operations; learning and growth; Union Food Industries Company | ||
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