Ability to From marketing Customerization technology in business organizationsA Research in some Manual Carpet Centers in Erbil City

	Ability to From marketing Customerization technology in business organizationsA Research in some Manual Carpet Centers in Erbil City
journal of kerbala university
Article 1, Volume 7, Issue 2, 2011, Pages 87-106 PDF (0 K)
Abstract
Facing a lot of productive organizations in Iraq and the region with low sales and thus high production costs and low profitability, and due to the continuous changes in tastes and preferences of customers, as well as the absence of strategic thinking long-term which makes the manufacturing part of the overall success of the plant through harnessing the power plant and resources opportunities available in the surrounding environment, and the system is recommendatory individual Customerization that works better than traditional production systems in environments highly competitive to guide the capabilities of the lab and its capabilities towards the participation of the customer in the design process, production, marketing and delivery products at low prices and responsive to the needs and desires of the individual customer. This study is to address the problem faced by organizations researched for handicrafts, hand, and there are few sales, and low distinctiveness, and status and reputation in the market for the emergence of competing products and then lack of popularity of their products logistic, and may be the main reasons that are not and a clear strategy geared towards markets and customers because those organizations do not have the concept of recommendatory individual that determines the clarity of vision to those organizations to determine the appropriate products that fit the needs and desires of the market and target customers based on that for those men recommendatory individual customers. And select the study to a society based on (4) organizations working in the field of hand-woven carpets in the town of Irbil, with the reliability of achieving the objectives of the study to form Astana, which consisted of four main groups, devoted the first design information and manufacturing according to customer demands, and the second to the philosophy of design, production and Manufacturing according to the requests the customer individual third set of questions of the questionnaire devoted to the philosophy of marketing individual to individual and group IV was devoted to post-delivery, and has been the distribution of these forms, the principals exclusively in the laboratory researched and have experience, too. and distributed (97) form the sample researched and was full recovery of the questionnaires from organizations researched. The results indicate a set of conclusions and recommendations, and as it is in the body of research.

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