Language of Conflict: The Role of Dysphemism in Political Campaign Rhetoric

	Language of Conflict: The Role of Dysphemism in Political Campaign Rhetoric
Al-Zahraa Journal of Linguistic and Literary Studies
Volume 0, Issue 0, September 2025, Pages 110-125 PDF (436.6 K)
Document Type: Research Article
Abstract
This study evaluates the role of dysphemism as a strategic and effective tool in political communication, with a specific focus on its use in the rhetoric of former U.S. President Donald Trump. By employing the theoretical frameworks of Van Dijk's ideological squaring (1995), Allan and Burridge's dysphemism theory (2006), and Fowler's categorization approach (1991), the research investigates how Trump’s rhetorical strategies utilize dysphemistic expressions to influence public opinion and advance his political agenda. The analysis reveals that Trump frequently employs strong, provocative language and comparisons to criticize opponents, defend his actions and policies, and reshape American public attitudes. His use of dysphemistic rhetoric creates polarizing narratives, emphasizing divisions and reinforcing ideological positions. The findings indicate that Trump’s speeches effectively leveraged these linguistic tools to mobilize supporters and challenge opponents, showcasing the power of rhetoric in shaping perceptions and political discourse. The study also highlights the need for further research into Trump’s paralinguistic elements, such as his body language, facial expressions, vocal intonation, eye contact, and gestures, to gain a more comprehensive understanding of his communication style. This research contributes to the broader understanding of the intersection between language and power in political campaigns, demonstrating how dysphemism serves as a potent mechanism for persuasion and ideological framing.
Keywords
Dysphemism; Ideological Squaring; Donald Trump; Political Discourse

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