Socio-Demographic Characteristics of Individuals Seeking Non-Surgical Aesthetic Procedures: A Cross-Sectional Study

Jasim, Samar Ahmed; Al-Ashbal, Mariam Amer

doi:10.32894/kjms.2025.159441.1153

	Socio-Demographic Characteristics of Individuals Seeking Non-Surgical Aesthetic Procedures: A Cross-Sectional Study
Kirkuk Journal of Medical Sciences
Volume 13, Issue 2, July 2025, Pages 54-62 PDF (885.45 K)
Document Type: Original research
DOI: 10.32894/kjms.2025.159441.1153
Authors
Samar Ahmed Jasim^* ¹; Mariam Amer Al-Ashbal²
¹Department of Dermatology, Al-Kindy College of Medicine, University of Baghdad, Baghdad, Iraq.
²Department of Technical Anaesthesia, Almamon University College, Baghdad, Iraq.
Abstract
Background: Non-surgical aesthetic procedures are widely used to enhance appearance and psychosocial well-being, with rising demand in Iraq. This study characterized sociodemographic profiles of individuals seeking non-surgical procedures and examined associations with indications, motivations, and outcomes. Methods: A cross-sectional survey was conducted at Alkindy Teaching Hospital, Dermatology Department (April–September 2023), including Iraqi patients aged ≥16 years presenting for non-surgical aesthetic procedures. A structured questionnaire captured demographics, prior procedures, indications/motivations, information sources, procedure types, satisfaction, and perceived self-concept change. Results: A total of 137 respondents were enrolled; most were female (67.9%) and lived in urban areas (90.5%). Young adults (18–35 years) predominated (86.86%); 82.48% were single. College education or higher was reported by (73.72%), and students comprised (73.72%). Half had no prior procedures (51.1%). Correction was the leading indication (61.31%), and intrinsic self-desire the chief motivation (79.56%). Fillers were most common (12.41%). Social media was the primary information source (46.72%). Satisfaction was often neutral (52.6%); post-procedure self-concept/body image was confident or neutral in (67.2%). Conclusions: Non-surgical aesthetic procedures predominated among young, educated, urban Iraqi women, mostly students with moderate incomes. Motivations centered on improving self-image, shaped by social media and medical professionals. Satisfaction was generally neutral, yet confidence often improved.
Keywords
Non-surgical aesthetic procedures; Body image; Cosmetic techniques; Social media

Statistics Article View: 297 PDF Download: 214