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NEGATIVE EFFECTS OF WESTERN MEDIAS’ INFLUENCE IN FRANCOPHONE AFRICA | ||
| Al-Noor Journal for Digital Media Studies | ||
| Article 1, Volume 2, Issue 2 - Serial Number 1, October 2025, Pages 1-19 PDF (330.33 K) | ||
| Document Type: Original Article | ||
| DOI: 10.69513/jndm.v2.i2.a1 | ||
| Authors | ||
| Katile Olga Hawa* ; Feudjio ZambouMelainne Seychelle; Alena A. Prakhovac | ||
| RUDN University, Miklukho-Maklaya str., 6, Moscow, 117198, Russia | ||
| Abstract | ||
| This article titled "Negative Effects of Western Media's Influence in Francophone Africa", discusses the cultural, political, and security repercussions of Western media domination on French-speaking African societies and communities. Based on postcolonialism and media imperialism theories, it argues that Western media continues to be a stealthy tool of neocolonial control, framing African realities using Eurocentric narratives and eroding indigenous languages, traditions, and cultural identities. As it is, this phenomenon generates a cultural dependency whereby Western values are adopted by local audiences as universal standards, thereby minimizing self-representation and fostering an alienation from the local heritage. Among the major issues of this report is structural dependence of Francophone African media organizations on Western wire agencies, including AFP and Reuters. Mainly due to chronic underfunding, infrastructural breakdown, and a lack of professional training, a vast majority of local media organizations opt to reproduce stories prepared by external sources rather than working up original stories about themselves and their communities. This kind of dependence reproduces information hierarchies, excludes African voices, and discourages the emergence of strong, pluralistic media spaces. Furthermore, it is also in line with that of long-standing "pluralist authoritarian" regimes, inasmuch as foreign media dominance and domestic political pressures both operate against the emergence of independent journalism. This article also considers the security implications of such dependence. Sensationalized representations of extremism and violence, borrowed wholesale from Western media, can potentially enhance fear, provide terrorist agitators with discursive material, and obscure underlying socio-political grievances that drive radicalization. In this way, foreign media influence not only distorts global and local perceptions of terrorism in Africa but also potentially entrenches cycles of insecurity. By intertwining these strands of neocolonial reproduction, structural dependency, security destabilization, and cultural erosion, the research underlines the necessity of strengthening African informational sovereignty. The research advocates for targeted policies to increase investment in local media production, expand journalistic training, and support Pan-African cooperation in news reporting. These are needed to reduce reliance on foreign agencies and to advance narratives rooted in African perspectives, nuance, and aspirations. Without such reforms, Francophone Africa remains vulnerable to the reaffirmation of neocolonial hierarchies and the recycling of instability through externally controlled media discourses. | ||
| Keywords | ||
| media; stereotypes; double standard; negative impact; disinformation/misinformation; interference; instability; information sovereignty; neocolonialism | ||
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