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Research on the value and innovative path of Chinese traditional culture dissemination in the era of short videos | ||
| Al-Noor Journal for Digital Media Studies | ||
| Article 2, Volume 2, Issue 2 - Serial Number 1, October 2025, Pages 20-32 PDF (263.33 K) | ||
| Document Type: Original Article | ||
| DOI: 10.69513/jndm.v2.i2.a2 | ||
| Authors | ||
| Ju Yang* ; Wang Ziming; Linara R. Gafurova | ||
| RUDN University, Miklukho-Maklaya str., 6, Moscow, 117198, Russia | ||
| Abstract | ||
| In the context of information globalization, the short video industry is booming, which brings new opportunities and changes to the dissemination model of Chinese traditional culture. Short videos have effectively promoted cultural inheritance and innovation, presented traditional culture in a novel form, and enhanced people's cultural identity and cultural confidence. However, Chinese traditional culture also faces many problems in the process of short video dissemination, such as serious content homogeneity and the prevalence of the wrong idea of "traffic is king", which has led some creators to excessively pursue traffic and ignore cultural connotations. To solve these problems, it is necessary to innovate the dissemination path, improve the quality of short video content, create unique and culturally rich works, create key IPs and brands, and build a cultural database to provide solid support for the dissemination of traditional culture. This study aims to explore the value and innovative path of Chinese traditional culture dissemination in the era of short videos, promote the vitality and vitality of Chinese traditional culture in the era of short videos, provide valuable references for promoting the widespread dissemination of Chinese traditional culture, and enhance the country's cultural soft power and international influence. | ||
| Keywords | ||
| short video; Chinese traditional culture; innovation; dissemination path; cultural confidence | ||
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