Emotional Overload in the Modern Media Environment: The Impact of Information Excess and Artificial Intelligence Algorithms

Isakova, Victoria; Tsukanova, Daria V.

doi:10.69513/jndm.v2.i2.a10

	Emotional Overload in the Modern Media Environment: The Impact of Information Excess and Artificial Intelligence Algorithms
Al-Noor Journal for Digital Media Studies
Article 10, Volume 2, Issue 2 - Serial Number 1, October 2025, Pages 100-109 PDF (291.01 K)
Document Type: Original Article
DOI: 10.69513/jndm.v2.i2.a10
Authors
Victoria Isakova^* ¹; Daria V. Tsukanova²
¹RUDN University, Miklukho-Maklaya str., 6, Moscow, 117198, Russia
²KEDGE Business School, Bordeaux, France MICA Research Laboratory (Mediation, Information, Communication, Arts), COS axis (Communication, Organizations, Society), University of Bordeaux Montaigne, France
Abstract
This research will examine one of the most pressing issues in the media industry in 2025. Emotional overload is one that has become key to psychological impact in today's media space. The article looks at this problem from two sides: the overabundance of information resources and news, and the impact of artificial intelligence on content creation - and then connects the two parts of these problems into one whole. The article analyzes how the overabundance of digital content: video, news, audio and textual information - affects the human psyche, behavior in life and in the media space. It also considers the impact of AI on content generation, its authenticity and distribution, as well as about personalized recommendation feeds. Current statistics and data from psychology and media communications are discussed, such as analyzing interviews and statistics that confirm the growing symptoms of emotional exhaustion among Internet users. The article talks about the concept of “clipthinking”: its dangers and benefits. The article explains the terms “info noise”, “infodemic”, “doomscrolling” and others. Possible solutions to the problem are given, and the conclusion talks about the development of media literacy, emotional self-control.
Keywords
artificial intelligence; emotional overload; media industry; content creation; info noise; mental health; media problems

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