The Role of Media Technology in the Social Sustainability of Staged Spaces

Abdulrazzaq, Noora Dheyaa; Abdulahaad, Enas Salim

doi:10.36041/iqjap.2025.156709.1134

	The Role of Media Technology in the Social Sustainability of Staged Spaces
Iraqi Journal of Architecture and Planning
Volume 25, Issue 1, January 2026, Pages 11-24 PDF (707.08 K)
Document Type: Research Paper
DOI: 10.36041/iqjap.2025.156709.1134
Authors
Noora Dheyaa Abdulrazzaq^* ; Enas Salim Abdulahaad
Department of Architectural Engineering, University of Technology- Iraq
Abstract
Multimedia technologies are effective tools for stimulating the senses and enhancing engagement in architectural spaces. By activating perception, they help transform static environments into interactive platforms that support social sustainability. This study aims to explore the role of multimedia in this process. A descriptive and analytical approach was employed, incorporating a literature review and an analysis of two case studies: one local and one global. Results showed that integrating multimedia improves vitality, visual appeal, and functional performance. It also strengthens users’ sense of identity and belonging while encouraging social interaction. Furthermore, multimedia enables the creation of immersive spaces rich in content and sensory experience. These qualities enhance participation and contribute to the development of dynamic, responsive environments that meet user needs. The study concludes that multimedia plays a key role in shaping spaces that are more interactive, inclusive, and aligned with the principles of social sustainability in contemporary architectural design.
Keywords
Multimedia Technology; Social Sustainability; Architectural Staged Space; Interactivity; Transformative Design

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