Smart electronic platforms and their impact on consumer will

Judy, Hassanein Maki

doi:10.37651/aujlps.2025.165819.1624

	Smart electronic platforms and their impact on consumer will
Journal of Anbar University for Law and Political Sciences
Article 12, Volume 16, Issue: 1, March 2026, Pages 313-335 PDF (786.32 K)
Document Type: Research Paper
DOI: 10.37651/aujlps.2025.165819.1624
Author
Hassanein Maki Judy^*
University of Karbala - College of Law
Abstract
The evolution of the digital world, particularly the period in which artificial intelligence tools emerged, has led to the emergence of smart websites or electronic platforms dedicated to marketing companies' products and contracting with consumers (customers) without the need for intervention from those who created them. We have concluded that these platforms sometimes positively influence consumer behavior, and other times negatively. We have also concluded that traditional rules are incapable of protecting consumers, and that they require modifications to keep pace with the work of these platforms. We will divide this research into two sections. In the first section, we will examine the concept of smart electronic platforms, divided into two requirements. In the first, we will examine the nature of the smart electronic platform. In the second requirement, we will examine the importance of the smart electronic platform, its advantages and disadvantages. As for the second section, it will be titled the extent of the impact of the smart electronic platform on the consumer’s will, divided into two requirements. In the first requirement, we will examine the impact of shopping via the electronic platform on the consumer’s will. In the second requirement, we will examine consumer protection under traditional rules and their adequacy.
Keywords
Consumer; artificial intelligence; Electronic platform; LAW; Goods and services

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