Research on the Innovative Reform of Media Literacy Education in Universities Driven by Data Thinking

Duan, Xiaoxiao; Semanina, Anna A.; Nikolaeva, Nadezda V.

doi:10.69513/jndm.v3.i1.a1

	Research on the Innovative Reform of Media Literacy Education in Universities Driven by Data Thinking
Al-Noor Journal for Digital Media Studies
Article 1, Volume 3, Issue 1, April 2026, Pages 1-11 PDF (381.78 K)
Document Type: Original Article
DOI: 10.69513/jndm.v3.i1.a1
Authors
Xiaoxiao Duan^* ¹; Anna A. Semanina²; Nadezda V. Nikolaeva³
¹Department of Mass Communications, Faculty of Philology, RUDN University, 10 Miklukho-Maklaya St, bldg 2, Moscow, 117198, Russian Federation.
²Institute of Russian Language, Preparatory Faculty, Department of Russian Language 1, RUDN University, 10 Miklukho-Maklaya St., bldg. 3, Moscow, 117198, Russian Federation.
³Department of English Studies, MGIMO University, 76, Prospect Vernadskogo, Moscow, 119454 Russia.
Abstract
Data thinking has brought profound changes in the global media industry and has also set new requirements for media literacy education in the training of professionals in related fields of universities. Based on the characteristics of the current digital communication ecosystem, this study systematically discusses the main concepts of data-driven thinking and the innovative paths for integrating it into university professional education. The research suggests that traditional media literacy education has certain limitations in terms of the era and technology. In the current data-driven communication environment, the demands of the media industry for practitioners have expanded beyond professional skills and comprehensive qualities, including media literacy centered on data thinking. We took the teaching practices of related majors in Chinese universities as the research object. We found that the teaching framework of the communication major rarely included courses related to data thinking, which directly led to the mismatch between university talent cultivation and industrial demands. This paper proposes an innovative teaching framework based on constructivist teaching methods and professional competence orientation. It mainly puts forward three suggestions for the reform of media literacy education, including integrating data thinking into instructional design, introducing project-based teaching and carrying out the construction of digital virtual media laboratory. The research aims to implement the above three innovative reform plans to help establish a media literacy education framework and comprehensive assessment system centered on data thinking in the professional teaching practice of universities. By adding the cultivation of critical media awareness, comprehensive professional abilities and innovative skills to the university's talent training goals, university education can better meet the employment needs of the media industry and fulfill its role as a think tank and talent output support for the industry.
Keywords
data thinking, media literacy education, Chinese media education, evaluation system
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