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A New Expression and Development of China's Outstanding Traditional Culture in Digital Games | ||
| Al-Noor Journal for Digital Media Studies | ||
| Article 7, Volume 3, Issue 1, April 2026, Pages 93-107 PDF (369.77 K) | ||
| Document Type: Original Article | ||
| DOI: 10.69513/jndm.v3.i1.a7 | ||
| Authors | ||
| Ju Yang* 1; Ziming Wang2; Anastassia Pogrebnaia3 | ||
| 1Department of Mass Communications, Faculty of Philology, Peoples' Friendship University of Russia, Moscow, Russia | ||
| 2Department of Mass Communications, Faculty of Philology, Peoples' Friendship University of Russia, Moscow, Russia | ||
| 3Department of English Studies, MGIMO University, Moscow, Russia | ||
| Abstract | ||
| Digital games, as an emerging cultural communication medium that integrates cultural and technological innovation, represent an important new method of cultural dissemination. As a representative of interactive communication in the new era, digital games are known as the "ninth art" and enjoy extremely high acceptance among Generation Z internet users worldwide, becoming a high-quality medium for cultural transmission. With the advent of the Internet era, the digital game industry has also ushered in a period of rapid development. With the deepening of economic globalization, China's excellent traditional culture has more opportunities for protection and inheritance. Digital games are a popular form of entertainment that is widely loved by young people all over the world. Digital games have the characteristics of wide dissemination and rapidity, enabling cross-cultural, cross-ethnic and cross-language communication. Integrating elements of Chinese traditional culture into the design of digital games can make the games serve as a medium for communication, achieving innovative inheritance and development of traditional culture. | ||
| Keywords | ||
| digital games; media; outstanding traditional Chinese culture | ||
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