Digital Experience Quality as a Key to Enhancing E-Entrepreneurial Innovation: An Analytical Study of the Opinions of Employees at the Digital Transformation and Automation Center at the Ministry of Higher Education and Scientific Research

Badi Ali, Fakhri I; Abbar, Abbas Hussen

doi:10.33916/qjae.2026.02555566

	Digital Experience Quality as a Key to Enhancing E-Entrepreneurial Innovation: An Analytical Study of the Opinions of Employees at the Digital Transformation and Automation Center at the Ministry of Higher Education and Scientific Research
AL-Qadisiyah Journal For Administrative and Economic sciences
Volume 28, Issue 2, July 2026, Pages 555-566 PDF (1.18 M)
Document Type: Research Paper
DOI: 10.33916/qjae.2026.02555566
Authors
Fakhri I badi Ali¹; abbas Hussen abbar²
¹University of Al-Qadisiyah
²University of AL-Qadisiyah
Abstract
This study aims to analyze the impact of digital experience quality on enhancing e-entrepreneurial innovation among employees at the Digital Transformation and Automation Center at the Ministry of Higher Education and Scientific Research. The study's importance stems from the growing role played by integrated digital experiences in supporting e-entrepreneurial initiatives within government institutions, particularly in light of comprehensive digital transformation. The study relied on a descriptive analytical approach, with data collected using a questionnaire designed according to a five-point Likert scale and distributed to a sample of (90) employees from the total study population (252) . The sample was taken based on the table (Krejcie & Morgan, 1970). The data were analyzed using SPSS to apply appropriate statistical methods such as averages, standard deviations, and simple and multiple regression analysis.
Keywords
Digital Experience Quality; E-Entrepreneurial Innovation; Ministry of Higher Education; Digital Transformation; Automation Center

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