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Assessing The Translation of Arabic Advertisement: Zain Iraq Telecom As a Case Study | ||
| Journal of Language Studies | ||
| Volume 9, Issue 1, March 2025, Pages 311-323 PDF (929.1 K) | ||
| Document Type: Original Article | ||
| DOI: 10.25130/Lang.9.1.18 | ||
| Authors | ||
| Omar Ali Saleh1; Fouad Adel Khalaf2 | ||
| 1Tikrit University, College of science | ||
| 2Tikrit University, College of Arts | ||
| Abstract | ||
| Advertisement is a distinguished form of communication that is delivered to its intended audience through various media including, newspaper, magazines, and websites. The current study is concerned with assessing the translation of advertisements on Zain Iraq telecommunication company's website. The study hypothesizes that adopting semantic translation to translate advertisement tends to deviant the original meaning. To achieve this, six advertisements along with its translations were selected as the sample of the study. The samples were assessed according to Newmark (1988) and Mona Baker's (2018) models. Each of these two models has its own strategies of translation. The study concludes that various strategies could be utilized in order to conduct the translation of advertisements. Semantic translation doesn't deviant the meaning of an advertisement. | ||
| Keywords | ||
| Advertisements; Partial omission strategy; total equivalence strategy; Translation assessment; Zain Iraq | ||
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