A lingua-pragmatic study of changing forms of address in Iraqi media talks

Flayeh, Maryam Ihsan; Salman, Arwa Abdulrasoul

doi:10.25130/Lang.9.3.P2.25

	A lingua-pragmatic study of changing forms of address in Iraqi media talks
Journal of Language Studies
Volume 9, Issue 3, Part 2, September 2025, Pages 385-403 PDF (1.16 M)
Document Type: Original Article
DOI: 10.25130/Lang.9.3.P2.25
Authors
Maryam Ihsan Flayeh¹; Arwa Abdulrasoul Salman²
¹University of Diyala, college of Education for Humanities
²University of Diyala, College of Education for Humanities
Abstract
This study aims to investigate the forms of address that exist in TV talks and explain the most breached principle in Grice’s maxims, as well as, to analyze the politeness strategy that is used in TV talks and mention instances of change in ‘forms of address’ and the linguistic politeness culturally associated with the Iraqi dialect in cultural and political programs. The present study is based on the hypotheses that refer to all types of address, pronouns, verbs and nouns that exist in TV talks. It is also hypothesized that quality principle is the most breached principles in Grice’maxims throughout the interviews and that positive politeness is the most common strategy that is used by the interlocutors to make their utterance more polite. To achieve these hypotheses and aims of the study, two different kinds of procedures have been used. Theoretical and practical. The theoretical procedures include presenting a theoretical framework of the theories of politeness as well as its types and strategies theoretical framework also include scientific coverage on all aspects of forms of address in social interaction and explaining about media education, news media sources and audiences’ awareness, while the practical procedures consist of selecting eight Iraqi media Talks, cultural and political talks. Cultural interviews take place with different Iraqi personalities, such as artists, singers, footballers, and content creators. As for the political interviews, Iraqi political analysts are interviewed to discuss various political issues related to Iraq. These interviews downloaded on the YouTube channels. The selected Interviews have been analyzed in the light of three models . The first model is Braun (1988)’s Forms of Address that is used for analyzing the types of forms of address in conversations . The second model is Grice (1989)’s maxims that is used for explaining quantity, quality, relation and manner the speech in social interaction. The third model is Brown and Levinson (1978)’s strategies of Politeness that is used for clarifying the style of speech. The study ended up with a number of recommendations and suggestions for further research based on the study findings.
Keywords
Names; Titles; Terms of Kinship Media Education and Media Literacy

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