Impact of the marketing environment in the strategic planning of marketing Applied Research in the General Company for Leather Industries

M. Sana Hassan Sweet, M.

	Impact of the marketing environment in the strategic planning of marketing Applied Research in the General Company for Leather Industries
Journal of Administration and Economics
Article 1, Volume 0, Issue 76, 2018, Pages 97-119
Author
M. M. Sana Hassan sweet
Abstract
This study deals with Influence marketing Environment in strategic marketing planning. It concentrates one section of management levels in the studies company. Which is that of administrative managers. The objective of the research is to attempt to study and analyses influence marketing Environment in strategic marketing planning. The study aims at achieving anumber of applicable goals depending on two major hypotheses . I made of a questionnaire in collecting the data and information relating to the study , which was distributed to sample of (20) department manager heads of sections. States company of leather Industries. In order to process the data I resorted to many statistical methods such as arithmetic means , the standard deviation and the slope. The statistical methods have shown a number of results the most obvious of which may be the presence of amoral influence marketing Environment in strategic marketing planning as to the discussion of the results, the practical study has put emphasis on the attention required for both the marketing Environment and those strategic marketing planning.
Keywords
The center of an administrative

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