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The role of advertising in the marketing of hotel services (A field study of a sample of the province of Sulaymaniyah hotels) | ||
| Journal of Administration and Economics | ||
| Article 1, Volume 0, Issue 69, 2018, Pages 199-237 | ||
| Author | ||
| Daoud Salman Alqa | ||
| Abstract | ||
| As a result of the huge development at the business field and what it face of high competition that the circumstances of the work witnessed especially at the second half of the last century the need taking over an advertisement policy became very important matter. The advertisement considered an important part of that policy that we have to adapt The tourism organizations depend on advertisement to clear out the strength sides in their performance and reflect good impression about the services that these organization gives . The study aims to clear out the effect of advertisement on hotel services and marketing .the research depend on theoretical method in the first part and the field study in other part The study consist of three sections the first one including the research goals and study hypotheses the second section deals with the concept of advertising and its importance while the third one include the social and economical and cultural circumstances of the research sample . Finally the study sampling out many conclusions and recommendations | ||
| Keywords | ||
| The center of tourist | ||
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