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Impact of marketing information systems to ensure quality performance An analytical study of the opinions of a sample of managers of luxury hotels and the first in Baghdad | ||
| Journal of Administration and Economics | ||
| Article 1, Volume 0, Issue 68, 2018, Pages 155-182 | ||
| Author | ||
| Moataz Abdel-Razzaq al-Salman | ||
| Abstract | ||
| The environment of business for all organizations including hotels organizations witnesses quick changes because of the globalization of activities ,political and social changes , the increase in the conscience of consumers and quests to gether with the increase in their requirements and needs. These changes result in an environment of great competition where a lot of organizations can not survive .therefore ,many organization have to increase their production and improve their services ,performance and competitive capabilities. Accordingly , ham sure that this paper meets these needs aiming of developing our organizations in order to increase their efficiency and effectiveness in the field of assurance quality performance from commodities and services offered by them. The paper covers three parts :part one includes theoretical aspect The second part includes plan and research and procedures examining the Hypotheses. The last part which is complementary to both theoretical and practical aspects include the most important conclusion and suggestions. | ||
| Keywords | ||
| The center of tourist | ||
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