Service marketing of university education and suitability to the needs of the customer An Empirical Study / University of Kufa

Youssef Hadjim Sultan Al-Tai, D.; Fawzi Al-Abadi, Hashem

	Service marketing of university education and suitability to the needs of the customer An Empirical Study / University of Kufa
Journal of Administration and Economics
Article 1, Volume 0, Issue 65, 2018, Pages 112-153
Authors
D. Youssef Hadjim Sultan al-Tai; Hashem Fawzi al-Abadi
Abstract
The subject of university marketing service of the topics that are still writing and research is limited, even more, that this concept is still unacceptable to the university community. And that the basic idea of the marketing education is the creation of the interaction between the university (faculty / faculty / environment faculty) and the demands and needs of the customer, which represents in this study with (students / parents, society, state institutions, civil society organizations) in order to achieve the objectives of the educational institution which is in fact, do not sell a product or service, but it will satisfy the students. This requires them to always strive to meet the needs of students. Based on the above stated current research focused on the problem represented by (most Iraqi universities, particularly University of Kufa, lack of marketing education because of its importance in the interaction between the services they provide to students and the needs of target markets to access the customer's satisfaction the outside and all its components. So Our problem is the following: Does the educational role of the marketing mix to achieve customer satisfaction? Is the educational role of the marketing mix to improve the service provided by the university? Is the marketing mix role in determining the educational needs of the appropriate target market?
Keywords
The center of an administrative

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