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to empirically investigate the relationship between market orientation, employee commitment and performance of Jordanian Royal Airways | ||
| journal of Economics And Administrative Sciences/ University of baghdad | ||
| Article 1, Volume 17, Issue 63, 2011, Pages 100-120 | ||
| Abstract | ||
| Purpose of this study is to empirically investigate the relationship between market orientation, employee commitment and performance of Jordanian Royal Airways. A measurement scales with acceptable reliability and validity is developed to capture the dimensions of study variables . Statistical package SPSS was used for data analysis. Analysis of data confirm high level of customerorientation, a moderate level of competitor orientation and employee commitment, and low level of interfunctional coordination . The study also indecate no corporate performance excellence relative to competitors . Results of regression analysis show that market orientation, is significant in explaining the variation in employee commitment and performance,namly: market share and profitability. In turn, analysis of data shows that employee commitment is positively and significantly associated with market share, and profitability. The findings contribute to understanding the relationships between different dimensions of market orientation, employee commitment and performance provide critical implications for corporate managers. | ||
| Keywords | ||
| Market orientation; Commitment; Performance | ||
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