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IMPROVING MARKETING CONTROLLING USING BENCHMARKING PROGRAM | ||
| Tikrit Journal For Administration & Economics Sciences | ||
| Article 1, Volume 8, Issue 24, 2012, Pages 43-72 | ||
| Abstract | ||
| ABSTRACT This research has sought to discover the role of benchmarking program in improve the marketing controlling: an applied study in Al-faloga, Al-hadetha, and Al-khazer companies for the production of construction materials. Theprevalence of circulating benchmarking program on different corporate as a response to several variables, the most of apparent of which, is to severe competition and the rising the willingness of companies generally to expose its capabilities in adapting with environment and responding to its changes as an effective precondition for continuity, growth, development and the aggregate performance in it based on this, this dissertation trying to answer the following question: 1-Dose the application of the program contribute in limiting the gap between the company wishes to improve(Al- faloga) in relation with the participating entrepreneur? 2-Dose the program contribute to indicating and determining the starting points of theimprovement? In order to answer these questions, the data was collected from the sample companies for 2009 in the context of the quantity which are (return on investment, marketing expenditures, market share, really sales rate and profit rate) aiming at determining the points of strength in the pioneering company and points of weaknesses in the company wishing to improve, and also the questionnaire that covered the descriptive standard(consumer oriented standard) by using (t) test to determine any difference between the statistical signs and the status quo and what should be provided to achieve a suitable consumer oriented approach toward the client .based on the conclusions reached by the research I have introduced a number of the recommendations relevant to these conclusion. | ||
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