THE GLOBALIZING OF THE ADVERTISEMENT THE FLOWER OF THE GULF MAGAZINE – AS A SAMPLE

	THE GLOBALIZING OF THE ADVERTISEMENT THE FLOWER OF THE GULF MAGAZINE – AS A SAMPLE
AL-TAQANI
Article 1, Volume 21, Issue 5, 2008, Pages 57-71
Abstract
At the time, when the advertisement is used as a communicating activity in promoting commodities, services and thoughts, it is practically contribute in spreading new values and trends which could change traditions and people tastes. When a society receives advertisements published by a group with a different cultural background, it must take into consideration that these advertisements carry with it the values of that culture and it could be an important factor in social changes, that leads to consider (Advertisement) as one of the active tools of globalization. The globalization movement works hard to reach its strategic targets that means the total control of the global market and the spreading its power over the world. The research aims to submit a precise and scientific perspectives about the nature of the advertisement's role as one of the globalizing tools that are spreading information to all people, regardless of their nationalities or cultures and also about the nature of the relation between the advertised product type and its origin. The Descriptive Method is used in studying the research subject. This method is widely used in many studies which concern with collecting and summarizing existing facts about a group of people, a number of things, events or even an intellectual system or a phenomenon that anyone wishes to study. The research reached a fact that the majority of products and services which had been advertised through "The Flower of the Gulf" magazine, an Arab magazine with a foreign identity, were for local or Arabian products with a very few exceptions.

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