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The Effect of the mix of marketing elements of five stars Hotels on the perceived image by the tourists | ||
| journal of kirkuk University For Administrative and Economic Sciences | ||
| Article 1, Volume 1, Issue 1, 2011, Pages 1-35 PDF (531.65 K) | ||
| Author | ||
| Ghassan F. Abd | ||
| Abstract | ||
| ِِABSTRACT This study aims to analyzing the impact of the mixed marketing, servicing and tourists on the perceived image by the tourists in the five stars hotels, the study has arrived at several conclusions that are mainly as follows; - the sample of study are satisfied in general regarding the hotel services rendered to them. - The availability of relationship between the elements of mix of marketing and servicing jointly(the quality of the service,price ,distribution ,promotion ,physical environment) and the perceived image by the tourists - There is significant statistical effect of the elements of mix of marketing and servicing on the perceived image by the tourists Some recommendations are suggested to decision makers | ||
| Keywords | ||
| The mix of marketing elements | ||
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