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Marketing Knowledge and Enhanced Marketing Performance Field study in asample of industrial organizations in Tikrit governorate | ||
| journal of kirkuk University For Administrative and Economic Sciences | ||
| Article 1, Volume 1, Issue 2, 2011, Pages 40-67 PDF (744.5 K) | ||
| Authors | ||
| Naje A. Mahmud; Ghassan F. Abd | ||
| Abstract | ||
| Abstract This study seeking to determinate the relationship between marketing Knowledge and enhancing marketing performance, from asample of industrial organization . This dissertation trying to answer the following question : 1.are the industrial organizations capability toward enhancing their marketing performance ,accrue from his marketing knowledge ? 2. what's the kind of correlation an effect between marketing knowledge and marketing performance? This dissertation have a group of conclusion as follow: 1.There's incorporeity correlation relation ship between marketing knowledge and marketing performance. 2. There's incorporeity effect between marketing knowledge and marketing performance. | ||
| Keywords | ||
| Marketing Knowledge; Marketing Performance | ||
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