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THE LOYALTY TO THE TRADE MARK | ||
| AL-TAQANI | ||
| Article 1, Volume 20, Issue 2, 2007, Pages 0-0 | ||
| Abstract | ||
| This research deals with the managerial importance of brand preference. The knowledge of the elements of brand preference of important to brand organization to build marketing programmes in ordes to make these elements as points to the marketing plan. The research demonstrates that age and income are the most effective brand preference. | ||
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