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STRATEGIC ROLE IN ACHIVIEVING COMPETETIVE A DVANTAGE | ||
| AL-TAQANI | ||
| Article 1, Volume 18, Issue 4, 2005, Pages 0-0 | ||
| Abstract | ||
| The survival, continuation and growth of any organisation depend upon the nature of strategies adopted because they are the future framework adopted by the high administration in the light of considering the changes that take place in a society. This can be achieved by adopting plans and policies and taking procedures so as to implement these strategies in order to achieve the goals that have been determined. The adoption of the very strategy by an organisation should achieve a competitive advantage to this organisation rather than other organisations working at the same field due to the fact that this organisation uses material and man resources in a good way and decreases as far as possible the dangers that may be encountered. Thus the organisation can achieve the competitive advantages by low cost and can achieve a high level of good products and deliver them to the consumers in time. Time, consequently, has become one of the most important competitive advantages which can attain supremacy rather than other factors. Furthermore, catching up with development in the world may achieve creativity concerning the products of the organisation by adopting modern methods in a way that creates spirit of innovation and creativity for the employees and deepens the feeling of responsibility. The problem of the research focuses on the exposition of the company to an environment of good opportunities with the presence of threats. The company’s investment capability is high in facing the environmental changes positively. It owns power through which it is able to improve its products, reach the adulthood stage as well as the stage of achieving the suitable marketing share, and depend on the imported raw material in its production processes. This may lessen its capability in expansion and the achievement of primacy at new markets . The most important finding which the study arrives at is the dependence on the strategic analysis as a means of developing the level of ambition and preserving the good level which has been realized in markets | ||
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