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Customer relationships management (CRM) A conceptual framework for a new Marketing Philosophy | ||
| Al-Rafidain University College For Sciences | ||
| Article 1, Volume 0, Issue 19, 2017, Pages 24-46 | ||
| Abstract | ||
| Customer relationships management (CRM) is the most important business trend of the last decade , This new marketing philosophy call for a new relationship between the organization and its customers which aim at retaining this customers for attaining the long –term profit. This analytical-theoretical study aim at heightening and framing the knowledge in this field , and to introduce an integrated model which enable the organization to use this concept and achieve its goals . | ||
| Keywords | ||
| framework for a new Marketing Philosophy | ||
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