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Service Marketing and It’s Effect on Clients' Satisfaction | ||
| Al-Ma'mon College Journal | ||
| Article 1, Volume 0, Issue 18, 2018, Pages 106-122 | ||
| Authors | ||
| Abdul-Naser Alag Hafedh; Husain Waleed Husain | ||
| Abstract | ||
| The main objective of this study is to determine the role of service marketing and its effect on consumers' satisfaction as well as detecting the main developments in this field . Organizations success depends on the relationship between the organization and its clients .The applied part of the study is a survey which studies a sample of Iraqi consumers to figure out the role of service marketing in serving them as well as exploring the main reasons behind clients' decisions which are concerned with dealing with various organizations and offering different services . This is achieved through presenting a questionnaire made of 15 items , using spss program to analyze the research data. Thus , the results and recommendations are derived . | ||
| Keywords | ||
| Clients | ||
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