Effect of customer relationships management in achieving the quality of services in telecommunications companies which working in Iraq (( Survey study of Zain Iraq Telecommunications  ))

J. Alqaisee, Bilal; Dh. Ahmed, Kareem

	Effect of customer relationships management in achieving the quality of services in telecommunications companies which working in Iraq (( Survey study of Zain Iraq Telecommunications ))
Journal of Research Diyala humanity
Article 1, Volume 0, Issue 55, 2017, Pages 1-46
Authors
bilal j. alqaisee; kareem dh. ahmed
Abstract
After the marketers have realized the fact of the customer and got to know that the customer in fact is the essence of the marketing process at present, it has been necessary to reach certain measures in order to manage the relations this customer which is important for every organization, especially after the customer has become an element in supply chain in recent times. Therefore, the organizations have adopted the management of the customer’s relations in order to be an important link among the expected customer and the current one and between the organizations that strive to understand and evaluate the loyalty and value of the customer and to realize his fact and to exploit him as a competitive advantage and as an essential ability for the organization that seeks to survive and grow through him. Therefore, this research has adopted the identification of the impact of the customer’s relations management as a cornerstone of the marketing process in the field of services quality. The two researchers have used a sample represented by the managers and supervisors who are working at Zain company for the cellular communications.
Keywords
marketers; organizations

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