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Calculating the Relevance of Text to Image in English and Arabic Print Advertisements: A contrastive Study | ||
| Anbar University Journal of Languages and Literature | ||
| Article 1, Volume 2, Issue 2, 2010, Pages 340-416 PDF (5.08 M) | ||
| DOI: 10.37654/aujll.2010.64056 | ||
| Authors | ||
| Dr.Rihab Abdul-Jalil Saeed; Dr.Rihab Abdul-Jalil Saeed | ||
| Abstract | ||
| This paper studies relevance as the central principle of the interpretation of advertisements. In the advertisement the text and image convey a range of implications, and it must be assumed that the most likely interpretation is that consistent with the advertiser’s desire to reinforce favourable associations with the brand. Advertising, as mentioned in Encyclopedia Britannica (1974: 105), is essentially a form of communication through such diverse media as hand bills, newspapers, magazines, bill boards, letters, radio and television broadcasts and motion pictures . | ||
| Keywords | ||
| Discourse analysis; media; relevance | ||
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