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Inference Role in TV Commercial Advertisements: a Pragmatic study | ||
| Anbar University Journal of Languages and Literature | ||
| Article 1, Volume 2, Issue 1, 2010, Pages 558-565 PDF (328.81 K) | ||
| DOI: 10.37654/aujll.2010.64104 | ||
| Authors | ||
| Assist. Instructor HUDA YASSIN ABDULWAHID; Assist. Instructor HUDA YASSIN ABDULWAHID | ||
| Abstract | ||
| This research sheds light on the advertisements in general and on commercial advertisements in particular. It tries to explore the role of inference following the integrated typology of inference proposed by (Melchenko,2003) based on Grice's theory of conversational and conventional implicature. This typology is applied on six commercial advertisements recorded from different international channels. The analysis of these data will show how advertisers may use different ways to make their message (overt or covert) more persuasive. | ||
| Keywords | ||
| pragmatics; Advertisment; inference | ||
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