Advertising and consumer behavior

	Advertising and consumer behavior
Journal of Nabo
Article 1, Volume 0, Issue 1, 2016, Pages 148-158
Abstract
Acquires announcement is particularly important for the public where he uses to satisfy his need for entertainment and recreation, and through styles and templates art diverse and Alastmalat influential and emotional offered by advertising, and confirms Kahles Kahles that the announcement has become a tool of social control that reflect the values prevailing in society, and become has the ability to determine the needs and motivations of the public and satisfied. Since the announcement as a means and a tool can not be dispensed idiocy no matter how different systems of social and economic and varied uses, according to the nature of the circumstances and the type of requirements that can be achieved and very briefly Iatppler consumer behavior somewhat basic types of human behavior which illustrates the process by which are behaviors different to buy goods and services, and no doubt that trying to explore what is going on inside the brain helps consumer marketing men in general and men in advertising, especially on the planning aspects of marketing and advertising activities to ensure consumer response to these plans and the translation of this response in the form of buying the product or service advertised or marketed. Perhaps the most important Nstanottagh here that influence the trends psychological and therefore the behavioral patterns that represent them could happen to affect the social factors and individual factors involved in the formation of the mental image, and considers the needs and past experiences and education of the most important elements that can influence them. But these elements are not working in a vacuum, but there are other elements overlapping with, including that needs to اتشكل motives for behavior Alma appeared including exciting equal with them in power, and previous experiences vary according to stages of life, and education depends on each phase of the project and is no doubt that these nested elements constitute limits influence practiced by the needs and experiences and education to form a mental picture and therefore the result of a trend myself and crossing behavior. And the width of the factors affecting consumer behavior, whether internal or external, but for submission to men announcement to clarify these Alahrat and how to employ them in advertising to ensure the achievement of its objectives ..

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