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Strategy metaphor for modern interior designs | ||
| al-academy | ||
| Article 1, Volume 0, Issue 64, 2018, Pages 153-170 | ||
| Author | ||
| Harith Asaad Abdel-Razzaq | ||
| Abstract | ||
| Metaphor in interior design has drawn the attention of theoreticians, critics and those specialized in the field of interior design. So This study has pinpointed some inadequacies of previous works, namely ambiguity and lack of well-defined frameworks, which emphasized the importance of this work and outlined its problem, aims and procedure. In order to highlight the required framework, the research presented some definitions of the concept of "Metaphor as strategy" from different viewpoints and discussed the early studies tackling it. The research made use of literary and architectural studies to come out with a detailed theoretical framework for the metaphor in interior design. This included many topics : What is meant by, metaphor, References, How to deal with references , The degree of strategy in metaphor. The realization of this framework represented the first stage of the method followed in this study. As for the requirements of the second stage (the application of the theoretical framework) , which were delimited by the choice of four groups of projects representing Post-Modernism approaches, in order to find a general model that realizes the metaphor as strategy, the contrast between those four approaches, in order to find out the strategic factor that influence metaphor to create forms in interior design. The application required delineating the components of the framework applied as well as the hypotheses, data collection, and measurement of variables and the method of carrying out the measurement of the projects in the practical part of this study. As for the conclusions of the practical part, they emphasized the instrumental role of the designer and the metaphor means in communicating and enriching meaning of this concept in interior design. They also attributed the discrepancies between the schools of Post-Modernism approaches to the differences in their intellectual stands as well as their practical works tendencies. This outlined a special model for each of these approaches regarding the strategy of metaphor manifested in its final product. | ||
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