E-shopping Perceptions Assessment

Abd Alsalam Saed, Zahraa

	E-shopping Perceptions Assessment
Al-Mustansiriyah Journal of Science
Article 1, Volume 23, Issue 5, 2012, Pages 151-176
Author
Zahraa Abd alsalam saed
Abstract
Conducting business online has become the sure thing for many people and companies in the international system. This research investigates shoppers-online attitudes and behaviors in this fast evolving business landscape. A questionnaire was designed for this purpose and a survey was conducted. The responses to the questionnaire were then compiled and analyzed. The results and recommendations are reported in this project. E-commerce application in Jordan could be considered as in the beginning, and what implemented is rather simple. Practicing e-commerce in Jordan is influenced by cultural resistance, trust, lack of awareness, and absence of regulatory framework. Based on our study, e-shoppers represent about 14% of overall sample individuals, those shoppers are characterized by higher household’s monthly income, longer internet experience and higher household’s internet literacy compared to non-shoppers. The participants’ main motives of practicing e-shopping were convenience, competitive prices and variety of purchase choices. The participants showed a low level of trust in security of transactions online and they declared that longer delivery time, lack of physical contact and difficulty in handling returns and refunds are some of the significant disadvantages of e-shopping. It was also found that most of the companies that e-shoppers’ deal with are foreign companies like Amazon, and the most frequently purchased items online were found to be books followed by clothes and shoes.

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