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Impact Dimension Of Service Quality In The Degree Of Consumer Preformance To Buy (Commercial Markets– Malls As A model | ||
| iraq journal of market research and consumer protection | ||
| Article 1, Volume 5, Issue 1, 2013, Pages 92-114 | ||
| Authors | ||
| Salim Mohammed ABood; Hala Fadhel Hussien | ||
| Abstract | ||
| Market In All Forms Is An Important Anchor Days Took Their Share Of The Scientific And Technological Enormous Jump That Made Her Wear Anew Suit. Embodied In The Development Of The Methods Of Presentation, Sale, Promotion Of Various Commodity And Goods. This Study Aimed To Identify The Dimension Of Service Quality In Malls And Measured Through A Field Survey Included Attendees For These Malls In Baghdad Governorate. The Study Showed That Customers Preference Buy From Malls In Baghdad Significantly Affected By The Dimensions Of Service Provided (Tangible, Reliability, Response, Safety, Sympathy). The Most Important Results Were: Humanitarian Nature Of Dealing From The Mall Workers With Consumer And The Quick Response For His Requests And Considered Him As A Friend And Service Professionalism And Provide Accurate Statement Of Accounts In Addition Of Diversity Variables That Drive Consumer Purchasing. | ||
| Keywords | ||
| Commercial markets; factor analysis; Service Quality | ||
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