The textualism had appeared at the closure of the sixtieths of the twentieth century as a new linguistic method, it undertakes moving from analyzing the statement to analyzing the text as the greater speech unit among speakers, one of its standards that linguists had put is the informativity, it relating the information of the text according to it is been expected or unexpected, if they are usual in meaning and style they will be of (a low informative efficiency ), rather if they are unusual they will be of (a high informative efficiency ). There is another concept for informativity referring to the modernity of exhibiting the information in certain circumstances.
Informativity, of the Arab rhetoric heritage, appeared clearly in the texts that have more than one meaning directly or indirectly where the images and meanings been within other meanings, so the direct texts are of (a low informative efficiency ), and the indirect texts are of (a high informative efficiency ) according to their hidden meanings and images.
There was a difference between the ordinary text and the unordinary text which might be specialized and pioneer. Consequently, the division of similarity is conducted; a clear one needs no interpretation, and the other must be found by a kind of interpretation, the same is done with the meaning ; the surface meaning that is understood by the term itself , and ( the meaning of meaning ) where the term led to another term than the direct one, hence the first would be of (a low informative efficiency),and the second of (a high informative efficiency ).
According to that the Arab rhetoricians and critics had evaluated the texts, that of deep meaning goes beyond its surface one is of (a high informative efficiency ), the other is of ( a low informative efficiency ), the first is the desired and praised and the second is the opposite. |