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The impact of advertising brands on the behavior of the public | ||
| Al-Mustansiriya Journal of Arts | ||
| Article 1, Volume 0, Issue 61, 2017, Pages 1-25 | ||
| Author | ||
| Zainab Laith Abass | ||
| Abstract | ||
| In modern times it has become companies can advertising and promotion of their product and its distribution in different parts of the world, in addition to increased competition and fear companies of counterfeiting of their product, which incurred heavy losses, had to invent signs placed on their product for promotion and indistinguishable from the rest of Products and thus help consumers not to confusion between products of different origin. The longer the brand is a legal entity that represents the company and its products and its employees and other other elements associated with the product or the company. In light of fierce competition between the products and the economic giants, became the trademark announcement is more important is that penetrates the market to confirm the name of the company or product and maintains commercial reputation and presence in markets characterized by intense competition and rivalry. | ||
| Keywords | ||
| Advertising; branding; Favorite products; the public | ||
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