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THE IMPACT OF PACKAGING ON THE MARKTING OF MANUFACTURED FOOD PRODUCTS IN KHARTOUM STATE - SUDAN | ||
| The Iraqi Journal of Agricultural Science | ||
| Article 1, Volume 44, Issue 4, 2013, Pages 499-508 | ||
| Authors | ||
| Y. A. A. Eltoum; A. A. Ibrahim; S. O. M. Babiker | ||
| Abstract | ||
| Packing is the protection all kinds of food by vessels have been designed to isolate the content of external influences, a coordinated system of preparing goods for transport, distribution, storage, retailing and end use, means of ensuring safe delivery to the ultimate consumer in sound condition at optimum cost. The packaging has a very important role in keeping food products (naturals or manufactured), making it easier to transfer and circulation from the producer to consumer Where its positive impact on the nutritional, health and economic aspects, the main purpose of food packing is to protect the food from microbial and chemical contamination, oxygen, water, vapours and light. The paper attempted to know the role of packaging in the marketing of process food products and this is main objective of the study from the consumer and producer standpoint with an indication of the problems faced by. There is enormous variety of food packaging used ranging from plastic, paper and paperboard. The paper was depend on primary sources (personal interviews and a questionnaire designed for this purpose), and secondary sources (scientific references and relevents) to collect information’s, and then analyzed this data through a simple statistical analysis. The paper is set up with some results and the most important one is the packaging affects on the marketing of processed food products and that their impact on attracting consumers, the glass packaging have a higher cost than other packaging materials while the plastic packaging have a less cost, and that the seller’s would prefer a ready-made because it’s more economical of time. In the light of previous results the study advanced by some recommendations and the most important one is encourage investment in the field of packaging, reduction customers duties and taxes on packaging machines, and well as to encourage farther studies in this field. | ||
| Keywords | ||
| primary packaging; complex packaging; secondary packaging and Shipping packaging | ||
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