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Pragmatic Structure and Pragmatic Strategies | ||
| journal of Human Sciences | ||
| Article 1, Volume 1, Issue 12, 2018, Pages 465-506 | ||
| Authors | ||
| FAREED HAMEED AL-HINDAWI; SADIQ KHUDHEIR ODA AL-TAMIMI | ||
| Abstract | ||
| With the rapid development of technology and mass media, the design of advertisements varies greatly. It is obviously seen that advertisers are putting great effort in the use of language which is becoming more and more delicate and offering much for thought. Advertisements ( ads) language is considered as rhetorical genre which attracts the readers' (Rs’) attention and interest. In this type of communication, designers often employ various strategies in which pragmatics plays the protagonist's role. These strategies are appeals drawn from the argumentative construction of advertisement language to consider how to produce a reasonable emotion in an audience (pathos) | ||
| Keywords | ||
| Commercial Advertisements; Pragmatic Structure; Pragmatic Strategies | ||
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