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Employing the Distinctive Capabilities to support EntrepreneurialMarketing: Aanalysis study of the Opinionsof AL-Rafidain Bank Managers | ||
| Muthanna Journal of Administrative and Economic Sciences | ||
| Article 1, Volume 3, Issue 7, 2013, Pages 107-132 | ||
| Abstract | ||
| This study examines the correlation relation and the effect between the distinctive capabilities onEntrepreneurialMarketing through itsEntrepreneurialmarketing, thedeterminingfactors of the bank and thoseofEntrepreneurial . The study is determinedby majorhypothesiswhich states that there isacorrelation relation and asignificantofmarketing. This hypothesis is subdivided into four secondary hypotheses. AL-Rafidainbank (general management) has been selected as astudy societybecauseits being the most deep-rooted banks .datahave been collected by meansof aquestionnaire, consisting of twoparts (the first one concerning thedistinctive capabilities, the second theEntrepreneurialmarketing)fifty questionnaire, have been distributed among managers, assistantmanagers, andhead of the departments ofthe bank. severalstatistical meansare used to test the Validity of the hypotheses of the study such as : arithmetical means, standard deviation ,hypothetical means, the correlationPearson ,and determinationcoefficient(R2)The conclusions of the study. In the light of the statistical analysis, some recommendations areattainedIt is highlyrecommendthat national policy be influenced, to seek the increase of the working branches abroad, andto attempt activating the action of the branch of the bank in London. | ||
| Keywords | ||
| This study examines the correlation relation and the effect between the distinctive capabilities | ||
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