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Negative Effects of Interactive Channel Programs (An analytical study of the viewers point of view) | ||
| iraq journal of market research and consumer protection | ||
| Article 1, Volume 6, Issue 1, 2014, Pages 24-48 | ||
| Authors | ||
| Baydaa Sattar Lfta; Hala fadhel hussien | ||
| Abstract | ||
| The Research aims to shed light on the negative effects of interactive programs and arrange them in terms of the degree of importance across polled a sample of viewers (the audience) in the city of Baghdad, which amounted to 200 individuals. Questionnaire has been used as a tool head to collect data and information from the respondent sample: 1. Total degree of the negative effects of interactive programs and of the effects (social, cultural, health, psychological and economic) combined 76.15%, the average extent the negative impact on the receiver. 2. All came from the negative effects of social and cultural order first and then followed the health effects of second place and then came all of the economic and psychological effects of third place. 3. there are significant differences in the answers of respondents in connection with the negative effects of interactive programs attributable to personal variables (gender, age, income), while no significant differences in the answers of respondents spirits in connection with the negative effects of interactive programs attributed to variables (marital status, educational attainment, occupation). | ||
| Keywords | ||
| negative effects; interactive programs | ||
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