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Environmental factors of the Organization and their impact on the achievement of competitive advantage exploratory study in the General company for electrical industries | ||
| Al-Ma'mon College Journal | ||
| Article 1, Volume 0, Issue 24, 2018, Pages 102-131 | ||
| Authors | ||
| az Gh. Abdullateef; Amera Sh. Wali; Wdad M. Mohammed | ||
| Abstract | ||
| This study deals with the environmental factors, both internal and external, of the Organization as independent variables in the General company for electrical industries and its impact in achieving competitive advantage as a variable is supported through three dimensions( Uniqueness, Cost reduction, Innovation). The problem was that industrial companies are suffering from the impact of internal and external environment for competitive advantage, Through the Ongoing changes in the environment surrounding the individuals and organizations in the target market and affecting the efficiency of marketing management in providing the best to satisfy the needs and desires of customers. For the purpose of achieving the objective of the study, are adopted five hypotheses to reflect the correlation and impact between the independent variables and the dependent ones it was found that the internal and external environments have a significant impact on the company's competitive advantage. The most important conclusions are that the companies are managed by crises and emergency situations. There are poor communications systems which do not keep pace with technological advances and the lack of some modern instruments. The most important recommendations are building developed industrial system and organization of work in sections of the company to achieve speed in the provision of goods and services required and reduce the waiting period by building an information system and the development of tools and advanced communications systems . | ||
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