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The important recognition and brand value in the investment environment of Iraq | ||
| Iraqi Journal For Economic Sciences | ||
| Article 1, Volume 0, Issue 25, 2017, Pages 66-86 | ||
| Author | ||
| Dr.Bakr Ibrahim Mahmoud | ||
| Abstract | ||
| Highlighted the importance of brands as one of the intangible assets and become a legal tool to Aanzer indicate the name of the item, but are financial assets actively work to create a competitive advantage for companies. As well as the measurement of brand value and disclosed within the financial statements became the demand of many users of financial statements, particularly investors because of their significant role in determining the real value of the company concerned, which provides a sound basis for evaluating their performance and thus designated in the development of forecasts and investment decisions right. Hence the idea of this research to shed light on the importance of brand in today's economy and wealth of the role of a large and important to investment decision, as well as measuring the investors' perception of the environment of Iraq to this importance as well as study the most important obstacles that limit the activation of the importance and value of the brand on the decisions of investors . | ||
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