Impact of buzz Marketing to build proactive approach using competitive strategies

	Impact of buzz Marketing to build proactive approach using competitive strategies
journal of kerbala university
Article 1, Volume 14, Issue 1, 2018, Pages 32-57 PDF (0 K)
Abstract
The rapid development and intense competition under which marketing organizations are working has forced these organizations seek to find the latest methods to promote products and brands, therefore specialists that the use of marketing methods Hummingbird is one of the important steps that stimulate companies to keep abreats of developments in the environment marketing, as researchers wannt to draw the attention of marketing managers of modern marketing methods such as marketingBuzzer which which in our study as an independent variable where the dimensions ofthecreationof the noice the strategy of cultivating ideas to sowing the product( customer orientation, orientation towards competition, function integration) ,srtategies that have been seleted as an intermediate variable through its dimensions ( low cost , leadership, discrimintion , ets through proactive strategies such as proactive approach the main conclusion of the research is that there is a correlation between the used of the strategy of planting and sowing ideas in rhe mind of the customer and the strategy of the creation incentives and participation of individuals as the represent the main dimension of the buzzer marketing varible, the most important of what is recommended by the researchers is the need of the attention of the marketing decision makers in particular to study the external environment and its vaiables , especially in the persence of companies that floodedin the iraqi market with foreign productin order to anticipate the satisfaction of the needs and desires of customers and achieve copetitive precedence by adopting one of the competitve strategies , the research will cosist of four main topics . the first section will explain the methodological framework of the research , while the third section explains : the practical framework of research , the last section includes the most important conclusion and recommendations

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