The Role of Overwhelming Technology in Improving Customer Experience/ Analytical Study of A Sample of Customers Who Go to Carrefour Stores in Dohuk and Erbil

Omar, Muhammad A. R.; Al-Shammari, Faraj N. F.; Alshaher, Ali Abdulfattah

doi:10.33899/tanra.2024.148424.1369

	The Role of Overwhelming Technology in Improving Customer Experience/ Analytical Study of A Sample of Customers Who Go to Carrefour Stores in Dohuk and Erbil
TANMIYAT AL-RAFIDAIN
Volume 43, Issue 144, December 2024, Pages 9-35 PDF (2.07 M)
Document Type: Research Paper
DOI: 10.33899/tanra.2024.148424.1369
Authors
Muhammad A. R. Omar¹; Faraj N. F. Al-Shammari^* ²; Ali Abdulfattah Alshaher³
¹Department of Administrative Sciences - College of Administration and Economics - University of Zakho - Kurdistan Region of Iraq – Iraq
²Department of Management Information System, College of Administration and Economics,University of Mosul, Iraq
³Department of Management Information System, College of Administration and Economic, University of Mosul, Mosul, Iraq
Abstract
The current research seeks to know the role of overwhelming technology in improving the management of customers and visitors ’experience for Carrefour- Famili Mall in the city of Dohuk and Erbil, taking advantage of customer awareness and their interest in such modern digital technology that helps them to choose the best products provided to them, and the research has been relied on technology test Overland as an independent variable and managing customer experience as a continued variable, and an analytical field framework in order to identify the nature of the relationship and influence between research variables, the data was collected by relying on the questionnaire form that prepared for this purpose, and testing it using a set of statistical methods in the (Amos 24) program, and it has (266) forms are retrieved for analysis, and the research also reached a number of conclusions, the most prominent of which was that overwhelming technology based on virtual, enhanced and mixed reality plays a major role in adding value to customer experience, which allows customers to obtain more detailed and personal information More able to compare or customize products effectively to make better decisions, and one of the most important proposals to which marketing stores reach the balance between the gains and possible losses to design and create technology -enhanced experiences, especially if this new technology experience will distract customers from the real business model The stores.
Keywords
Technology; Immersive Technology; Customer Experience; Customer Experience Management

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