The availability of values of a culture of quality in hospitality organizationsA case study in the Nineveh Hotel International

	The availability of values of a culture of quality in hospitality organizationsA case study in the Nineveh Hotel International
journal of kerbala university
Article 1, Volume 6, Issue 3, 2010, Pages 76-91 PDF (0 K)
Abstract
This research in an attempt to study the availability of the values of a culture of quality in organizations, hotel, as is the culture of quality one of the main pillars of improving the performance of organizations in general and organizations hotel in particular as well as its role in promoting the values, beliefs and behaviors among employees in the organization in order to move towards the application of TQM. This research provide a conceptual framework and applied on the culture of quality and availability of their values, and thus the possibility of dissemination of the organizations the hotel to improve its performance to meet the competitive challenges faced by the market and access to success and excellence, and in line with this, the research attempts to achieve its objectives the main through the statement of trends in top management and individuals respondents in the international hotel Nineveh about the values of a culture of quality and analysis of the reality of a culture of quality and dissemination at the level of operations and personnel and customers of the organization. Has been identified on the availability of the values of a culture of quality in the light of the results of analysis of data collected by questionnaire distributed to a sample of (30) (Master and Manager of Department and Services Officer and Chief Officer) at the Nineveh International in the province of Nineveh, and showed the results that the majority of the research sample have perception of the values of a culture of quality and concept and how it affects the performance of the organization in general and the quality hotel in particular but there is lack of interest by senior management to promote these values in order to improve and strengthen the competitive position and this is what led us to make some recommendations and proposals are focused on the importance of directing the departments of organizations hotel to examine the values of a culture of quality, and the requirements of an enabling environment.

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